Are Zyn Pouches Safe For Your Gums

Bob Roberts
• Sunday, 06 December, 2020
• 7 min read

It is a tobacco free nicotine option which comes in form of small pouches that are placed under the upper lip. It is important to remember that they do contain nicotine, which is a highly addictive substance, and should therefore only be available for sale to those over 21 years of age.


Aside from nicotine, the pouches also contain a small amount of chewing gum base, flavors, sweeteners, pH adjusters and fillers. Some side effects could be that your gums bleed when you brush your teeth, or you experience bad breath.

It is also recommended that you visit the dentist habitually and to routinely ask for professional teeth cleaning. As the nicotine pouches are still a relatively new product, there is not a lot of long-term studies available on how they affect the gum.

I've been on the ZEN train for about a year and a half now, ever since they came out in the Western states, and have been going through a can every two days. Lately I've been using a lot more, about two cans every three days, and today I noticed a red sore with a white patch in the middle where I normally place a ZEN pouch on my gum.

It's a strange sensation, and especially noticeable after a day of heavy usage; it even seems to give me a bit of a speech impediment, kind of lisp. I don't use any other nicotine or tobacco product, don't drink alcohol, don't eat a lot of sweets, and don't have any other habits that could be causing my issues.

Sinus is a pasteurized, air-cured, smokeless and spotless tobacco, usually found in pouches. It will not cause oral cancer or gum disease, and the minimal saliva byproduct can be safely swallowed.

ZEN contains nicotine, flavors, sweeteners, pH adjusters and fillers. You can always find the complete ingredient list for each product here or on the bottom label of the can.

ZEN is produced in Sweden at Swedish Match factories. ZEN contains nicotine which is a highly addictive substance and should only be used by people over 18 years of age.

People with any type of heart problem, such as irregular heartbeat or angina, should therefore avoid all types of nicotine products, including ZEN. Swedish Match has done laboratory tests showing that ZEN does not discolor enamel.

However, as with most things, it cannot be completely ruled out that there may be a small risk that ZEN may cause discoloration of teeth. We cannot give health related advice at an individual level, we recommend that you discuss this with your dentist.

For the freshest possible experience, enjoy ZEN any time before the “best before” date printed on the bottom of every can. There's no risk or harm in using ZEN after the “best before” date, but the flavor and nicotine experience might be reduced.

ZEN should be stored at normal room temperature and humidity. The amount of sweetener in the ZEN depends on the flavoring.

Neither the sweetener Acesulfam K (E950) nor the nicotine in our products affects blood sugar levels, but we recommend consulting your doctor before using ZEN. The lid on the top of the can is for storing used pouches if you are not able to throw them in a trash can.

The nicotine bags should be disposed of in your normal household waste. The sachet paper contains a binder that is not completely biodegradable and therefore cannot be recycled.

While ZEN nicotine pouches aren’t intended to be swallowed, the nicotine and other food-grade ingredients found in ZEN are not harmful to adults if consumed in small quantities. The product has a somewhat elevated pH level which may cause a burning sensation.

Indeed, the vast and I mean vast majority of papers are happy puffing on a pod or filling their starter kit with a 50/50 e-liquid bought from the local corner shop, and couldn’t give a flying f**k about what should or shouldn’t be at Paper Expo. Or come to that what brand they should or shouldn’t be buying this week because a few bearded cloud chucking acolytes of some bloke sat on a sofa in front of poly webcam got butt hurt.

However, the Vote has passed through the most stringent testing the UK has to offer and looks more than likely to be available on NHS prescriptions soon. Sinus whilst not illegal to use or possess in Europe, is banned from sale, and has been since 1992 following the World Health Organization’s pronouncement that all oral tobacco products were carcinogenic.

That announcement has since been challenged vehemently and frequently following very many peers reviewed in depth research which suggests this is most definitely NOT the case. Sinus is moist tobacco inside a small pouch and the user places it under their top lip.

Once moist the pouch, similar to a tiny tea-bag, leeches out the flavor into the mouth, and nicotine directly into the bloodstream through the gums. Sinus is legal for sale in Sweden home of the ZEN manufacturer Swedish Match.

The tingle did feel more like a low burn and made me push it around my gum a little initially. I have used the original Sinus in the past, and from what I can remember it did the job but the one I had been’t very tasty to say the least.

The ZEN nicotine pouches are clean fresh tasting and if you can get past the tingle, they should work as well for you as they did for me. Handy for long lengths of time when you can’t vape or smoke and very discreet.

The agency is also running public service announcements likening e-cigs to traditional cigarettes, and it is investigating purported cases of seizures and pulmonary illness due to vaping. The outcome of these efforts will come on top of the existing hurdles for e-cig makers to comply with costly and voluminous pre-approval marketing applications.

All this could severely hamstring the tobacco industry -- and leave a yawning chasm for smokers looking for a substitute. It sees the potential for sinus and a tobacco-free nicotine pouch version to become an important alternative to cigarettes and e-cigs in the U.S.

Earlier this year, it announced its intention to expand the availability of its tobacco-free brand called ZEN and said it was embarking on a major marketing rollout for it. “In the U.S., we will broaden the distribution for ZEN, to make this popular nicotine pouch product available to consumers nationally,” Swedish Match said, adding that it was building a 16,000-square-foot factory in Kentucky to support the campaign.

Swedish Match has been a prolific filer with the FDA for reduced-risk labels for its sinus, but it has so far been rebuffed due to deficiencies in its applications. British American Tobacco (NYSE:BTI) has also submitted a number of applications for its Camel brand of sinus.

It is likely that Swedish Match's expansion plans drove Atria (NYSE:MO) to buy the international business of Burger Shone, whose primary product -- on! While the deal won't be finalized until later this year, the transaction allows Atria to begin marketing the pouches immediately.

The tobacco companies settled on e-cigs as their primary replacement, but they are now facing an early 2020 deadline to submit applications to the FDA validating their rationale for staying on the market. Because the agency is also taking a closer look at vaping as the root cause for 127 cases of teens suffering seizures, it's quite possible that even more restrictions will be placed on them -- even companies like Philip Morris International that have already made it through the regulatory labyrinth.

Sinus may be a weird-sounding cigarette alternative at the moment, but along with tobacco-free nicotine pouches like Zen, this could be where the industry's next big growth spurt comes from.

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