Are Zyn Pouches Healthy

Paul Gonzalez
• Monday, 26 October, 2020
• 7 min read

The American Journal on Addictions has just published (here) an analysis by my colleagues and me of the consumer appeal of a new nicotine product, ZEN. Swedish Match test-marketed ZEN six years ago in Colorado; distribution expanded to 11 states in the western U.S. in 2016, and nationwide in April 2019.

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While ZEN marketing was limited to a website and point-of-sale promotions, press reports (here, here and here) indicated remarkable sales success. Karl Maelstrom from Sweden and John Hughes from the University of Vermont, as well as Pantaloon Plurphanswat and me from the University of Louisville, was granted full access by Swedish Match to that survey data so that we could produce an independent analysis.

Our group previously published a research article describing how proposed changes in Swedish sinus warning labels would affect tobacco users’ perceptions and use of the products (here). When offered a variety of reasons for using ZEN, participants frequently chose options such as “less harmful…”, “no one can tell when using”, and “to avoid spitting”.

Make the qualifying purchase of a specially marked ZEN can and peel the bottom label to reveal a unique reward code. Login to your ZEN Rewards account and enter the code to collect 15 points.

Enter up to 60 codes per month and be on the lookout for chances to earn bonus points. Your current points balance can be found in the points display box on ZEN .com/Rewards, or in the upper, right corner of the website for easy reference.

Each code can only be entered for points one time. Your points will only expire if you go 6 months without redeeming any codes.

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To redeem your points for the reward of your choice, simply add the item to your cart, confirm your shipping information, and submit your order. You'll receive an e-gift card by email with an activation code and instructions on how to start using it.

Then, we’ll send you another email that includes tracking information once your order has shipped. Yes, if you order a larger reward item and the package is too large to fit in your P.O.

Box, it will usually be held at that Post Office location for you to pick up. It’s always a good idea to check with your local Post Office for more information on their specific policies.

Or come to that what brand they should or shouldn’t be buying this week because a few bearded cloud chucking acolytes of some bloke sat on a sofa in front of poly webcam got butt hurt. I had a very long chat with the guys on the ZEN booth at the recent UK Paper Expo and very interesting it was too.

Sinus whilst not illegal to use or possess in Europe, is banned from sale, and has been since 1992 following the World Health Organization’s pronouncement that all oral tobacco products were carcinogenic. That announcement has since been challenged vehemently and frequently following very many peers reviewed in depth research which suggests this is most definitely NOT the case.

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Sinus is moist tobacco inside a small pouch and the user places it under their top lip. Once moist the pouch, similar to a tiny tea-bag, leeches out the flavor into the mouth, and nicotine directly into the bloodstream through the gums.

Sinus is legal for sale in Sweden home of the ZEN manufacturer Swedish Match. In fact a per-requisite of Sweden joining the EU, was that Sinus remained legal in the country.

The ZEN nicotine pouches are clean fresh tasting and if you can get past the tingle, they should work as well for you as they did for me. Handy for long lengths of time when you can’t vape or smoke and very discreet.

The agency is also running public service announcements likening e-cigs to traditional cigarettes, and it is investigating purported cases of seizures and pulmonary illness due to vaping. The outcome of these efforts will come on top of the existing hurdles for e-cig makers to comply with costly and voluminous pre-approval marketing applications.

All this could severely hamstring the tobacco industry -- and leave a yawning chasm for smokers looking for a substitute. Earlier this year, it announced its intention to expand the availability of its tobacco-free brand called ZEN and said it was embarking on a major marketing rollout for it.

“In the U.S., we will broaden the distribution for ZEN, to make this popular nicotine pouch product available to consumers nationally,” Swedish Match said, adding that it was building a 16,000-square-foot factory in Kentucky to support the campaign. Swedish Match has been a prolific filer with the FDA for reduced-risk labels for its sinus, but it has so far been rebuffed due to deficiencies in its applications.

The agency, though, seems to be inclined to approve the applications because it has told the company it can resubmit them once the problems are corrected. British American Tobacco (NYSE:BTI) has also submitted a number of applications for its Camel brand of sinus.

It is likely that Swedish Match's expansion plans drove Atria (NYSE:MO) to buy the international business of Burger Shone, whose primary product -- on! While the deal won't be finalized until later this year, the transaction allows Atria to begin marketing the pouches immediately.

The tobacco companies settled on e-cigs as their primary replacement, but they are now facing an early 2020 deadline to submit applications to the FDA validating their rationale for staying on the market. Because the agency is also taking a closer look at vaping as the root cause for 127 cases of teens suffering seizures, it's quite possible that even more restrictions will be placed on them -- even companies like Philip Morris International that have already made it through the regulatory labyrinth.

Sinus may be a weird-sounding cigarette alternative at the moment, but along with tobacco-free nicotine pouches like Zen, this could be where the industry's next big growth spurt comes from. The store is among the country's largest online providers of all wine, beer and spirits.

Zen accepts returns to ensure that all of its customers are satisfied with their orders. Items must be in salable condition, e shipping charges are applied to the purchaser if the item has been shipped outside Calgary. Faulty items are subject for evaluation on an individual basis before a decision is made.

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