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It’s important to note that some color lines may use their own unique tones to differentiate themselves from the competition. For example, RV (red-violet), means that the color has mostly red tones with a bit of violet.
So when you put it all together, 5RV means a level 5 shade of Red-Violet (with more red than violet). The number-letter combinations refer to the levels and tones of the specific hair colors.
The number is measured on a scale from 1-10 (1 being black, 10 being the lightest blonde). The letter refers to the tone and base pigment of the color.